Feeding America West Michigan

Social issue print advertisements

This is a concept idea regarding the social issue of food insecurity. A poster, postcard, and sticker were designed based off of statistics from Feeding America West Michigan. The purpose of these pieces was to spread awareness of the silent but significant problem of food insecurity in our own West Michigan cities. Food insecurity is described as having unreliable access to nutritious food.

It was important that these advertisement pieces clearly communicated emotion and urgency in a compelling way. In order for these pieces to be effective, they needed to tug at the viewer’s heart and inspire them to do more research and take action on the issue immediately. I achieved this through the moody and powerful color palette and recognizable imagery of a nutritious food item—an apple. The colors and imagery draw people in and invite them to read the shocking statistic, and then their eye is lead to the Feeding America logo in the bottom right corner for credibility and to find further resources.

poster

postcard

sticker